RESOURCES
WHAT IS RISK MANAGEMENT?
Risk management refers to the practice of identifying potential risks in advance, analyzing them and taking precautionary steps to reduce/curb the risk.
WHAT IS A RISK MANAGEMENT SYSTEM?
A basic risk management system can roughly be divided into four components.
- The first component is the risk assessment, which simply involves analyzing what could go wrong in an activity organized for a tour. What consequences could the activity have? How serious are these consequences? What is the likelihood of them occurring? Is the risk acceptable? These are questions that the risk assessment aims to answer.
- The second component addresses standard operating procedures (SOPs). SOPs are designed to address the risks that came to light in the risk assessment; they deal primarily with prevention. What procedures should the staff have in place in order to minimize the risk? What training should they have? What equipment do they require? What should the staff/tourist ratio be? These are questions that should be addressed in this second component.
- The third component involves emergency preparedness plans, which come into play when, despite careful preparations, an accident has occurred. What are the immediate steps that staff should take if a certain kind of accident happens? Emergency preparedness plans give quick and precise guidelines to staff in the field and aim to enable them to appropriately deal with sensitive and dangerous situations.
- The final component address incident reporting; the aftermath of an accident and requires tour operators to report on accidents and near-accidents. What are the important details to include? How should the reports help update tour itineraries and risk assessments and strategies? These are questions that this final component addresses.
WHY DOES RISK MANAGEMENT MATTER?
- … to tourism sectors worldwide?
Safety is a vital component in providing quality tours in the global and increasingly competitive tourism industry. Travelers are becoming more and more aware of risks associated with journeying to foreign countries and often choose their destinations based on expected levels of safety. Increasing safety standards will attract more visitors and generate a higher turnover for the tourism industry. Tourism service providers are often well-acquainted with potential risks to travelers and can therefore play an influential role in establishing good risk management practices in a country.
- … to emerging and developing regions?
Responsible and sustainable tourism can significantly contribute to socio-economic development in terms of generating employment, supporting diverse value chains and promoting a country’s visibility. The market share of developing countries in global tourism is furthermore growing at a fast pace. To further encourage this growth, tourism service providers need to be equipped with appropriate risk management methods to meet visitors’ expectations of safety.
- … to small- and medium- sized businesses?
Risk management plays a highly important role in protecting one’s clients and business. In the case of accidents or disasters, small- and medium-sized business often do not possess over the finances necessary to deal with lawsuits nor diverse portfolios to deal with shocks to their reputation. Risk management does not require a certain firm size nor does it require great financial investment; rather, it requires firm-wide commitment to safety as well as behavioral and procedural adjustments.
HOW OUR RISK & SAFETY MANAGEMENT SYSTEM WORKS
TOOLS & TEMPLATES
Below you can download templates and tools to help you implement the different components of the standard risk management system for tour operators (this system is explained in detail here).
FOR TOURISM ASSOCIATIONS
Find out more about our training materials on standard risk management for tourism associations.
GUIDELINES
Numerous organizations provide comprehensive guidelines and reports on various topics to help you implement an effective risk management strategy. Below you can read more about the different materials freely available.
SUPPORT ADVENTURE
Support Adventure is a platform by adventure tour operators in New Zealand which has made numerous risk and safety management tools and templates for tourism businesses accessible.
INTERNATIONAL ORGANIZATION STANDARDIZATION
The International Organization for Standardization (ISO), a worldwide federation of national standard bodies, created a standard outlining the requirements of a safety management system for adventure tourism activity providers. They also published a guide for small- and medium-sized tour operators on how to implement this standard.
INTERNATIONAL CENTRE FOR RESPONSIBLE TOURISM - AUSTRALIA
The International Centre for Responsible Tourism-Australia (ICRT) has published numerous guidelines on risk management for businesses and public stakeholders in the tourism industry.
CANADIAN TOURISM COMMISSION
Together with RM Solutions, the Canadian Tourism Commission (CTC) has developed a guide to assist tourism operators in developing their risk management capacities.
COUNCIL OF AUSTRALIAN TOUR OPERATORS
The Council of Australian Tour Operators (CATO), an organization of national and international tour operators in Australia, have published a guide on risk, crisis and recovery management in tourism.
ASSOCIATION OF SOUTHEAST ASIAN NATIONS
The Association of Southeast Asian Nations (ASEAN) has published a tourism crisis communication manual.
ASIA-PACIFIC ECONOMIC COOPERATION
The Asia-Pacific Economic Cooperation (APEC) International Centre for Sustainable Tourism has published numerous reports and guidelines on managing risk, crises and disasters for businesses and public stakeholders in the tourism industry.
ADVENTURE TRAVEL TRADE ASSOCIATION
The Adventure Travel Guide Qualification and Performance Standard is a voluntary guideline offered to the tourism industry by the Adventure Travel Trade Association (ATTA).
TRAINING & CONSULTING INSTITUTIONS
ADVENTURE TRAVEL TRADE ASSOCIATION
Through AdventureEDU, the Adventure Travel Trade Association (ATTA) offers various trainings on safety and risk management and other topics of interest for tourism businesses and stakeholders.
INTERNATIONAL CENTRE FOR RESPONSIBLE TOURISM - AUSTRALIA
The International Centre for Responsible Tourism-Australia (ICRT) provides consultancy services and conducts risk management workshops for tourism providers and destinations.
JTB TOURISM RESEARCH & CONSULTING
JTB Tourism Research & Consulting consults local governments, tourist associations and tourism-related businesses to develop tourism crisis management plans and manuals based on the estimation and analysis of potential destination crises.
INITIATIVES
WORLD TOURISM ORGANIZATION
Through its Sustainable Development of Tourism program, the World Tourism Organization (UNWTO), assists members in assessing and mitigating risks related to tourism on a national level.
UNITED NATIONS OFFICE
Together with Pacific Asia Travel Association (PATA) and the United Nations Office for Disaster Risk Reduction (UNISDR), the Global Initiative on Disaster Risk Management (GIDRM), which aims to contribute to improved disaster risk management worldwide, has launched Hotel Resilient, a project to strengthen resilience in the tourism industry in the Asia-Pacific region.
PREVENTIONWEB.NET
PreventionWeb.net is a participatory web platform for the disaster risk reduction community. Its purpose is to facilitate an understanding of the subject of disaster risk reduction and the work of professionals in this area by providing current news and views on the topic, and tools for exchange and collaboration.
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